1. What is a white-label EHR platform?
A white-label EHR is one platform underneath with your clinic’s brand on everything a patient touches. Your staff work in the EHR; your patients see an app and messages that carry your name. The useful question is not “is it white-label?” but “which layers?”, because many products brand the inside of the app and leave the vendor’s name on the icon, the store listing or the emails.
| Layer | What a full white-label covers | In Aminova’s white-label app |
|---|---|---|
| App name and icon | Your name under your icon on the patient’s home screen | Yes |
| Store listing | Your name, icon and screenshots in the App Store and Google Play | Yes, in both stores |
| First screen | Your sign-in screen, in your colors, from the very first launch | Yes; there is no clinic-code step |
| Inside the app | Your logo and accent color on every screen | Yes; no vendor logo, wordmark, color or splash anywhere |
| Patient emails | Sign-in and verification emails in your clinic’s name | Yes |
| Privacy policy | A policy in your clinic’s name, which the stores require | Yes, generated in your brand |
| Staff software | The EHR your team works in | Aminova, as with any white-label platform |
2. What does it mean that the app is pinned to one clinic?
The app can only ever open your clinic. A shared vendor app asks the patient for a clinic code and then loads the clinic inside it. A pinned white-label app has your clinic built in: it opens straight on your sign-in screen, there is no field to type another code, and there is no route to anyone else’s practice.
That matters for three reasons. Patients never see another brand between them and you. Your front desk never has to explain a code. And store reviewers, who judge whose app this is, see one business from the first screen to the privacy policy. We learned the last one the hard way: an app store rejected an early clinic build because a screenshot showed our logo inside the clinic’s listing. Since then the rule is absolute, in the build and in the screenshots.
3. What can patients do in a white-label patient app?
Everything the patient side of the EHR does, under your name. The app is the patient portal running in a native shell, so it stays in step with the platform. Each clinic switches parts on or off.
| Patients can | Why a clinic cares |
|---|---|
| Book and manage appointments | Rebooking one tap away is the cheapest retention lever there is |
| Complete intake forms and sign consents before the visit | Paperwork done at home never holds up the waiting room |
| Message the care team | Replies land in the clinic’s inbox, tied to the chart, not on a personal phone |
| Join video visits | Telehealth without a separate video app or link |
| Request refills, see lab results and track progress | Fewer calls to the front desk between visits |
| See and pay bills, and see what their memberships include | Members see what they have left, so they come back to use it |
| Get push notifications | Appointment, refill and message alerts that read as coming from you |
Reading health data from the phone (steps, sleep, weight) is a separate switch and is off by default for every clinic app, because each store requires its own declarations before an app may ask for it.
4. How does a clinic app get into the App Store and Google Play?
Build, prove, then submit, and nearly every rejection is avoidable. The sequence below is what each clinic app goes through.
| Step | What happens | Typical time |
|---|---|---|
| 1. Brand kit | App name, a 1024×1024 icon, a splash image and your accent color | A day, once you send the files |
| 2. Build | The same app is built for iPhone and Android with your clinic pinned in | 1–2 days |
| 3. Privacy policy | Your policy, in your name, including how a patient asks for their account to be deleted | Same week |
| 4. Review account | A made-up test patient with an empty chart, so a reviewer can sign in without seeing any real patient | Same week |
| 5. Submit to both stores | Listing, screenshots, the review login and a note that no clinic code is needed | 1 day |
| 6. Store review | Apple and Google each review the app | Usually days; a rejection adds a round |
The three rejections we see, and how they are prevented:
| Rejection | Cause | Prevention |
|---|---|---|
| “Login credentials are incorrect” | The clinic built into the app does not match the real one, so the reviewer stalls on screen one | Check the clinic the build is pinned to before uploading |
| “Data deletion process not specified” | The privacy policy lists health-privacy rights but never explains account deletion | The policy says how to request deletion, that a person reviews it, and that the medical record itself must be retained |
| Branding or ownership questions | The vendor’s name or logo appears in the app or listing | No vendor branding anywhere a patient or reviewer can see |
One more question to ask any white-label vendor: whose developer account is the app published under? Apple’s guideline 4.2.6 says apps made from a commercial template should be submitted by the provider of the app’s content. A clinic that wants its own business name in the store’s seller line can enroll its own Apple Developer account ($99 a year; an organization enrollment needs a D-U-N-S number) and add the vendor to its team. Google Play’s developer registration is a one-time $25. We will talk through which account fits during setup.
5. What does a white-label patient app cost?
At Aminova, $750 one-time plus $79 a month, on any plan. That covers the build for both stores, the branding, the store submissions and keeping the app current. Updates to what the app does mostly ship with the platform itself, without a new store review; a change to the store listing’s name or keywords needs a new version.
| Route | Up-front | Ongoing | What you take on |
|---|---|---|---|
| Shared vendor app | $0 | Included | Patients type a clinic code; the vendor’s name is on the icon |
| White-label app (Aminova) | $750 | $79/month | Brand kit and a review-account sign-off |
| Your own custom app | Commonly quoted in the tens of thousands of dollars | Developers, hosting, security reviews, every store update | Everything, including keeping it HIPAA-compliant |
Developer account fees (above) are separate if you publish under your own account. For how the rest of the platform is priced, see pricing and how clinic software pricing models compare.
6. When is a white-label app not worth it?
When patients rarely come back. A branded app earns its keep through repeat visits: memberships, refills, protocols and rebooking. A clinic that sees most patients once gets little from an icon on their phone.
| Your clinic | White-label app? |
|---|---|
| Memberships, TRT, GLP-1, peptide or IV programs with monthly visits | Usually yes: the app is where the relationship lives |
| A brand you are building to sell, franchise or expand | Yes: the patient relationship should carry your name |
| Mostly one-off visits, or a very small panel | Start with the shared app and the web portal; add the brand later |
| You are still deciding on your name or logo | Wait; a store rename needs a new version and review |
The shared Aminova app and the web portal still show your clinic’s name and logo inside once a patient signs in, so starting there costs nothing and switching later does not move any data. For how a branded app feeds retention in a repeat-visit business, see running an IV therapy clinic.
7. Frequently asked questions
What is a white-label EHR?
An EHR whose patient-facing side carries your clinic’s brand instead of the vendor’s: the app name and icon, the store listing, the sign-in screen, the emails and the privacy policy. Your staff still work in the vendor’s EHR.
Will my clinic’s app be in the App Store and Google Play under our name?
Yes. With Aminova’s white-label add-on the app is listed in both stores under your clinic’s name and icon, opens on your sign-in screen and shows no Aminova branding.
How long does it take to launch a white-label patient app?
About a week of build and preparation once you send the brand files, then store review, which usually takes days. A rejection adds a round, which is why the privacy policy and review account are prepared before submitting.
Do patients need a clinic code to use a white-label app?
No. The app is pinned to your clinic, so it opens straight on your sign-in screen. The shared Aminova app is the one that asks for a clinic code.
How much does a white-label patient app cost?
At Aminova, $750 one-time plus $79 a month, on any plan. A custom-built app is commonly quoted in the tens of thousands of dollars before maintenance.