1. Membership, package or loyalty program: what does each one do?

A membership buys frequency, a package buys commitment to a course, and a loyalty reward buys the next visit or the next referral. Pick by the problem you have.

Tool What the client pays What it solves Med spa example
Membership A monthly fee Predictable revenue and visit frequency A tox club, a facial membership
Unit bank A monthly fee that buys units Neurotoxin clients who come every 3–4 months 20 units every 90 days
Package or series Once, up front Finishing a course that needs several sessions 6 laser hair removal sessions
Member pricing A fee that unlocks a discount Rewarding the frequent client 10% off every service and retail
Treatment bank Part of each membership payment held as credit Members spending across the whole menu $50 credit added after each monthly payment
Referral reward Nothing; the clinic pays in credit New clients $50 account credit when a friend books

2. How do you structure a neurotoxin membership or unit bank?

Give units on a window that matches how often clients actually come, cap the year, and price anything over the allowance at the member rate. Most tox clubs that lose money skip one of those three.

Rule Example (illustrative) Why
Allowance 20 units Size it to a typical treatment, not the largest
Window Every 90 days, starting from the first visit Neurotoxin lasts about 3–4 months; a monthly allowance builds a backlog
Yearly cap 4 windows a year Stops a member stockpiling a year of units for one visit
Rollover None, or one window Unlimited rollover is an unlimited package sold by accident
Overage Extra units at the member rate A member wanting more is revenue, not an exception
Suspension Benefits pause after a short grace period on a failed payment A declined card should not buy free treatment

In Aminova a unit allowance is spent straight from the injection log, so the units the nurse records are the units that come off the balance. Windows can be calendar months or a rolling number of days that starts on the first visit, a yearly cap counts the windows, and units over the allowance are priced at the member’s locked rate at checkout.

3. How should med spa packages and series be set up?

Sell the course the treatment actually needs, count it down one session at a time, and decide in advance what happens to unused sessions.

Decision Common choice Watch out for
Size The number of sessions the protocol calls for (often 3–6) Selling 10 because it is a round number
Price A discount on the per-session price for paying up front A discount so deep that a client who finishes it loses you money
Expiry A stated period for using the sessions Prepaid service and gift rules differ by state; check yours before printing an expiry date
Refunds Unused sessions refunded at the regular per-session price, minus what was used Refunding at the discounted rate
If a membership lapses The package stays usable Treating a paid-for package like a membership benefit

In Aminova a package’s series counts down at each session, and a prepaid package is never withheld when a membership is suspended, because it was already paid for.

Unused sessions are not profit. Until they are used or expire, prepaid sessions are money you owe in treatments. Track them as a liability, not as revenue you have earned.

4. What kind of loyalty reward brings med spa clients back?

Credit that comes off the bill, and reminders sent on time, beat points. A points balance is visible; a client being told she is due for her next treatment is what fills the book.

Reward How it works Strength Weakness
Points Points per dollar, redeemed for a reward Familiar Clients forget them; staff have to explain them
Account credit Dollar credit on the client’s account, spent at checkout Simple, and it brings a visit Needs to come off the bill, not live in a note
Member discount A percentage off every visit Rewards every visit automatically Thin value for a client who comes rarely
Referral credit Credit for each new client referred Pays for acquisition only when it works Needs a clear rule for when a referral counts
Due-date reminders A message when a treatment is due again Brings the visit itself Needs the treatment history to be in the system

In Aminova a referral reward issued as credit becomes real account credit that comes off the bill at checkout, a member discount is applied at checkout for as long as the client holds the plan, and a treatment bank adds credit after each membership payment that goes through. Prescriptions and compounds are never paid from a treatment bank.

5. What has to be agreed before the first membership charge?

A signed agreement that says what is included, what rolls over, how cancellation works, and what happens when a payment fails. The full list of terms is in membership programs for wellness clinics; three matter most for a med spa.

Term Why it matters for a med spa
Cancellation inside a commitment A member who cancels after using a year of discounted tox in two visits should repay the difference; the agreement must say so
Pause Without one, a member who travels for two months cancels instead
Price changes How much notice members get before a new price applies

In Aminova the agreement is sent when a client joins and no recurring charge runs until it is signed. When a member cancels inside a commitment, the cancellation screen works out what the agreement says they owe: the services used at regular prices, what they paid, and their deposit. Nothing is charged until the clinic decides.

6. How do you know a med spa membership program is working?

Watch utilization, not sign-ups. A member who stops using the plan cancels about two billing cycles later.

Number What it tells you Act when
Members who used nothing this period Who is about to cancel Any member goes a full window without a visit
Visits per member per quarter Whether the plan is changing behavior It falls toward a non-member’s rate
Monthly churn How long the average member stays It rises two months in a row
Unused prepaid sessions What you owe in treatments It grows faster than sessions delivered
Overage revenue Whether the allowance is sized right Nobody ever goes over, or everybody does

In Aminova the membership list flags an active member who used nothing this period as Unused, which is the earliest warning a membership business gets. For membership software on the product side, see the memberships page.

7. Frequently asked questions

How do you structure a med spa membership?
Decide what the monthly fee buys (a service, a unit allowance, member pricing or a treatment bank), how often the allowance refills, whether anything rolls over, a yearly cap, the member rate for anything extra, and the cancellation and pause terms, all in an agreement signed before the first charge.

How does a neurotoxin unit bank work?
The member pays monthly and receives a set number of units per window, for example 20 units every 90 days. Units are spent from the injection record, extra units are charged at the member rate, and a yearly cap stops stockpiling.

Are loyalty points worth it for a med spa?
Usually less than account credit, member pricing and due-date reminders. Credit that comes off the bill brings a visit; points are often forgotten.

Should med spa packages expire?
Many clinics set a use-by period, but prepaid service and gift rules differ by state, so check your state before printing an expiry date.

What is the difference between a med spa membership and a package?
A membership bills on repeat and refills an allowance; a package is paid once and counts down a set number of sessions.